At the turn of the century, when the world was concerned with losing their fortunes to Y2K and intrigued by the idea of flying cars, Anthony Caroto was preoccupied with the creation of an honest and interesting monthly music magazine. Philadelphia was overflowing with musical talent, and there was a real and distinct need for a media vessel to bring this fact to the forefront. In December 2001, Caroto released the first issue of Origivation magazine, giving original Philadelphia acts a range of exposure, the scope of which they had never seen.

In 2006, after publishing 50 issues and becoming a regular fixture in the Philly scene, Caroto decided his work was done and, much like our forefathers, went west to preach the gospel of local music pride. He left the future of Origivation in the willing and capable hands of entrepreneur, Brian Cronin, who immediately increased the magazine's circulation and distribution by 35 percent.

Since this shift of ownership - and under the leadership of former editors Kevin Laibson and Dominic Nicosia, respectively - Origivation expanded its coverage to include national and international musicians, while simultaneously keeping true to its roots and dedication to the Philadelphia music community. In October 2008, Cronin promoted seasoned wordsmith and Origivation writer, Annamarya Scaccia, to take over the reins. As its newly minted editor, Scaccia plans to improve and expand the magazine's already luminous personality, while keeping Origivation's zest, zeal and commitment to musical diversity and the local scene.

Truly a formidable ally of music, Origivation has featured buzzworthy national outfits like The Dresden Dolls, Rise Against, Gogol Bordello and Perry Farrell, alongside those special hometown acts, like Carfax Abbey and Victor Victor Band, which make the City of Brotherly Love so colorful and musically rich. Origivation is also involved with an array of festivals and shows, like the Dewey Beach Music Conference, Triumph Live Unplugged, Solo Live and the Origivation radio show, The O List, on RadioVolta.org, making this magazine an essential part of a balanced media diet.