South by Southwest hits Austin, Texas on the 12th. Cover artists We Are Scientists credit the festival with their discovery back in 2005 and will be making their third appearance at the music and film conference this year. Check out writer Sophia Varoumas' interview with the band on superstardom, Hollywood bobble heads ("I don't think their heads are larger than their bodies, I think that they are potentially proportionally larger than a normal person's head to body ratio," bassist Chris Cain told our writer) and babies.
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In 2005 We Are Scientists used their first South by Southwest festival appearance to spawn their superstardom. Writer Sophia Varoumas gets to the bottom of how these guys have dealt with the fanfare, catered it to their interests in film, and why they've waved so long to major record labels.
By Randy LoBasso
Since their inception, Chicago-gone Hollywood indie poppers have made their share of enemies. Indie standard bearers pegged the band sellouts before they'd recorded a single album due to their initial high-res glossy-laden web presence. Their MTV-crazed music video for "Here It Goes Again", which featured the band on competing treadmills won the group a music video Grammy in 2007 and mention on VH1's Best Year Ever (though admittedly, if you're saying an entire year kicks ass because of a music video, the year couldn't have been very good). The single hit #38 on Billboard and is their only to place on the Top 100 chart.
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